Primal Rice develops innovative solutions for the agriculture of tomorrow in Switzerland. Our rice varieties and advanced cultivation methods are more than just products—they are our answer to the most pressing challenges of our time.
Pioneering rice cultivation for a sustainable future

Our premium rice collection

Discover our selection of traditional rice varieties, each with its own unique flavor profile and nutritional value.

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Why choose Primal Rice?

Our approach to rice cultivation focuses on sustainability, nutrition and the preservation of traditional farming methods.

Sustainably grown

Our rice is grown using traditional methods that preserve the ecosystem and biodiversity.

Nutrient-rich

Rich in essential minerals, antioxidants and fiber for optimal health and vitality.

Traditional varieties

Preserving traditional rice varieties with exceptional taste and texture.

Chemical-free

Grown without harmful pesticides, fertilizers or GMOs for pure, clean nutrition.

Our mission

Tackling global challenges with innovative strength

Sustainable solutions for food security
Adaptation to climate change
Revitalization of damaged soils
Promoting health through high-quality rice varieties

Innovation in agriculture

We make the impossible possible. With our specially developed seed technologies and innovative cultivation methods

Let's regenerate contaminated soils
Make contaminated areas usable again
Transform barren land into productive cropland

Scientifically proven quality

Up to 200 times less water consumption than conventional rice cultivation
Guaranteed pesticide-free cultivation – scientifically proven
Strict quality controls throughout the entire production chain

social commitment

Promoting innovation to address global challenges

Direct support for rice farmers in Thailand
Fair partnerships
Sustainable development of local communities
Complete traceability from field to plate

Our Swiss quality promise

At Primal Rice, we combine Swiss innovation with global responsibility. Our research and development takes place in Switzerland to ensure the highest standards of quality and sustainability. Health & Sustainability:

Direct support for rice farmers in Thailand
Fair partnerships
Sustainable development of local communities
Complete traceability from field to plate

Health & Sustainability

100% natural and pesticide-free
Maximum food safety
Careful use of water resources
Active contribution to environmental protection

Our prehistory

Primal Rice's journey began with a simple yet powerful idea: to reconnect people with the authentic taste and nutritional benefits of traditional rice varieties that have been cultivated for thousands of years.

While traveling through remote rice-growing regions of Asia, our founder discovered ancient rice varieties with exceptional flavor and nutritional profiles that were becoming increasingly rare in modern diets. This sparked a mission to preserve these heritage grains and make them accessible to health-conscious consumers who value both exceptional flavor and nutritional value.

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From field to table

We work directly with smallholder farmers who use traditional farming methods to grow our rice varieties without the use of harmful chemicals or industrial processes.