Rice as a cultural basis

In many Asian countries, sticky rice is a ritual food – it is used in religious offerings, ancestor worship and on special occasions.

• China : Zongzi is eaten during the Dragon Boat Festival.
• Thailand : Sticky rice plays a central role in Songkran (the Thai New Year).
• Laos : Considered a national staple food and served at almost every meal.

Bringing families together

Eating sticky rice is often a communal experience . Shared in bamboo baskets, passed around the table, and eaten by hand—sticky rice breaks down barriers and creates a sense of connection.

Food is love , and nowhere is this more evident than at a table with sticky rice in the middle.

Ceremonial significance

Sticky rice is used for:

• Wedding ceremonies – as a blessing for prosperity
• Funerals – to honor the deceased
• Thanksgiving celebrations – as a tribute to the land

Its sticky consistency makes it a metaphor for unity and connection and symbolizes the cohesion of communities.

Sticky rice: More than a meal

For many, sticky rice is not just a dish – it reminds them of home, tradition and the warmth of community.